UIUX Design
A strategic homepage design for a US-based software company transforming how personal injury firms, healthcare providers, and patients connect.
FloatGroup is a US-based software company building an integrated platform that connects law firms, healthcare providers, and patients throughout the personal injury case lifecycle.
For this assignment, I designed FloatGroup’s homepage with a focus on clear communication, strong visual hierarchy, and a modern B2B SaaS experience that makes a complex product easy to understand.
The goal was to design a clear, authoritative company-level homepage that establishes FloatGroup as a credible organisation while making its ecosystem easy to understand.
The design needed to communicate why three connected products exist, guide visitors toward the right product, and express FloatGroup’s strong point of view without feeling overly promotional.
I used a bold, futuristic visual direction built around FloatGroup’s ecosystem concept. A dark foundation with vibrant blue gradients creates a strong tech identity, while orbital visuals, connected elements, and structured product cards visually reinforce the idea of multiple products working as one ecosystem.
The layout keeps the content direct and easy to scan, balancing strong visual impact with clear information hierarchy across desktop and mobile.
I created a simple and consistent design system to maintain visual consistency across the website. It defines the core visual elements, typography, spacing, components, and interaction patterns to create a cohesive and scalable experience.
I translated the visual direction into a clean, engaging interface that balances strong visual elements with clear content hierarchy. Each section was designed to guide users naturally through FloatGroup’s story while maintaining consistency across layouts, components, and interactions.
